Shopify CRO & Store Experience Optimization for Legendary USA
Designed and optimized the shopping experience for a premium motorcycle apparel brand — sharper navigation, editorial homepage sections, and product pages built for confident purchase decisions.
Visit Live StoreOverview
Designed and optimized the shopping experience for a premium motorcycle apparel brand. The project focused on improving product page usability, navigation, homepage structure, trust-building elements, product discovery, and the overall buying journey to create a more conversion-focused experience.
Challenge
Legendary USA has decades of heritage and strong repeat customers, but new visitors landed on a busy homepage with competing promotions and had a hard time discovering the right jacket, glove, or vest for their ride. Product pages needed a clearer value stack for cold traffic.
Solution
Rebuilt homepage sections around clear collection stories — Neon Vice gloves, Built for the Ride vests, Heritage Aviation Leather — with editorial imagery and one CTA per block. Product pages now lead with fit, materials, and rider proof, followed by construction detail and 'you may also like' cross-sells.
Product Page & Mobile
Built for a mobile-first buying journey.
CRO Strategy
The thinking behind the rebuild.
- Segmented homepage into scannable collection stories instead of one long feed
- Category-first navigation to match rider intent (jackets, vests, gloves, motorcycle)
- Above-the-fold hero with a single seasonal promotion and one CTA
- Product pages reframed around problem → solution → construction → proof
- 'Real Rider Problems. Real Solutions.' block to answer objections before checkout
- Persistent trust cues: American-made, deerskin advantage, lifetime construction
Key Improvements
What changed on the store.
- Clearer homepage narrative and reduced visual noise
- Faster product discovery through segmented collection blocks
- Product pages rebuilt for cold-traffic confidence
- Mobile product galleries optimized for swipe-first browsing
- Cross-sell and review sections tuned for average order value
Gallery
Full project screenshots.
Tap any screen to open the lightbox — swipe or use the arrows to navigate, and zoom in for detail.
Services Provided
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